Buyer Lens Memo
activeTranslate valuation context into buyer-facing clarity.
Concise buyer-facing brief for positioning and fit.
Clarify buyer narrative and next actions.
Free · Included with a free Ownward account
Ownward Value Center
Quick Value Snapshot
Preliminary planning tool — educational use only
This tool produces estimates for planning purposes. Results are not a certified appraisal, fairness opinion, investment recommendation, or guaranteed sale price. Consult a qualified advisor before making significant financial decisions.
Your estimate is a range, not a promise. Ownward shows what influenced the range and what could improve confidence.
Recommended next step
Recommended solutions
Contextual next steps based on your activity and goals.
Value DNA Snapshot
activeDeepen understanding of the factors shaping value.
Fast baseline of value drivers.
Reveal top value drivers and blockers.
Free · Included with a free Ownward account
Value Action Sprint
activeTurn valuation findings into a practical improvement roadmap.
Structured 30-day planning and execution sprint.
Ship focused value actions in one month.
$20 · one-time
Before you begin
Quick snapshot requires
- ✓Recent owner earnings or net income
- ✓An approximate valuation multiple
This estimate is calculated in your browser and is not saved. No account required.
Ownward Valuation
Valuation Scenario Builder
Enter your financial figures to build a preliminary earnings-multiple estimate. Adjust the inputs and multiples to explore different scenarios.
Educational preliminary estimate only
This tool provides a rough estimate for planning purposes. It is not a certified appraisal, professional valuation, fairness opinion, investment recommendation, or guarantee of any sale price. Consult a qualified business broker, accountant, or valuation professional before making any financial or legal decisions.
Base earnings
Net income or pre-tax owner earnings — the starting point for normalized earnings.
Add-backs
Amounts added back to arrive at normalized owner earnings. Use 0 for any that do not apply.
Normalized earnings formula
Net income / owner earnings
+ Owner compensation
+ Interest
+ Depreciation
+ Amortization
+ One-time expenses
− Non-operating income
= Normalized earnings
Valuation multiples
The appropriate multiple depends on industry, size, risk, growth, and other factors. These defaults are editable starting points, not recommendations.
Valuation factors
What may influence business value
Financial performance
Revenue, expenses, profit, owner earnings, and the consistency of the business's financial results.
Recurring revenue
Repeat customers, subscriptions, contracts, and predictable sources of future revenue.
Customer concentration
How dependent the business is on one customer or a small group of customers.
Owner dependence
Whether the business can continue operating without the current owner managing every activity.
Business records
The quality of financial statements, contracts, tax records, and operating documentation.
Growth potential
Opportunities to increase customers, expand services, enter new markets, or improve operations.
Professional review may be necessary
A business's actual value and selling price can depend on its industry, financial records, assets, liabilities, risks, negotiations, market conditions, and deal structure. Consider consulting a qualified valuation professional, accountant, attorney, or other appropriate advisor before making important decisions.
Build a more detailed report
A detailed report includes multi-year analysis, risk map, owner dependence, and confidence scoring.
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