Buyer Lens Memo
activeA one-time solution can unlock targeted progress without a plan change.
Concise buyer-facing brief for positioning and fit.
Clarify buyer narrative and next actions.
Free · Included with a free Ownward account
Ownward Plans & Pricing
Core Ownward intelligence is free. Upgrade when you need more capacity, collaboration, automation, Deal Rooms, or support.
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No Stripe account is required. Enter your card details in the secure checkout and Stripe will process the payment for Ownward.
Find the right plan
Choose the goal that matters most and Ownward will recommend the best fit.
Start my first workspace
Get started with one business and core intelligence for free.
Increase capacity
Need more milestones, documents, leads, and listing capacity.
Manage multiple businesses
Run more than one workspace with more collaborator capacity.
Need Deal Rooms and automation
Add included Deal Rooms, weekly valuation refresh, and priority support.
Recommended plan: Explorer
Explorer includes one workspace and core intelligence at no cost.
Monthly billing is active for all paid plans.
Recommended
Explorer
Core intelligence for one business, free forever
$0 / mo
- ✓ 1 business workspace
- ✓ 3 milestones / month
- ✓ Advanced health report
- ✓ Full valuation report + weekly refresh
- ✓ Up to 3 documents (100 MB)
- ✓ 5 active leads
- ✓ Save up to 5 listings
- ✓ Compare up to 2 businesses
- ✓ 1 public or confidential listing (3 photos)
- ✓ Standard integrations included
- ✓ Bookkeeping
- ✓ Sale-readiness score
- ✓ Customer concentration lab
- ✓ Community support
Starter
Add capacity for daily execution
$5 / mo
- ✓ 1 business workspace
- ✓ 10 milestones / month
- ✓ Advanced health report
- ✓ Full valuation report + weekly refresh
- ✓ Up to 10 documents (500 MB)
- ✓ 25 active leads
- ✓ Save up to 25 listings
- ✓ Compare up to 3 businesses
- ✓ 1 public or confidential listing (10 photos)
- ✓ Standard integrations included
- ✓ Bookkeeping
- ✓ 1 invited collaborator
- ✓ Sale-readiness score
- ✓ Customer concentration lab
- ✓ Standard support
Billed on the selected interval at checkout. Auto-renews until canceled; no prorated refunds unless required by law or expressly stated.
Manage or cancel in Stripe Customer Portal. Cancellation normally takes effect at period end.
By continuing you agree to the Terms and the Privacy Policy.
Most Popular
Builder
Scale across multiple businesses and teams
$10 / mo
- ✓ 2 business workspaces
- ✓ 100 milestones / month
- ✓ Advanced health report
- ✓ Full valuation report + weekly refresh
- ✓ Up to 100 documents (5 GB)
- ✓ 100 active leads
- ✓ Save up to 100 listings
- ✓ Compare up to 5 businesses
- ✓ Up to 2 listings (20 photos each)
- ✓ Standard integrations included
- ✓ Bookkeeping
- ✓ 2 invited collaborators
- ✓ Sale-readiness score
- ✓ Customer concentration lab
- ✓ Standard support
Billed on the selected interval at checkout. Auto-renews until canceled; no prorated refunds unless required by law or expressly stated.
Manage or cancel in Stripe Customer Portal. Cancellation normally takes effect at period end.
By continuing you agree to the Terms and the Privacy Policy.
Pro
Automation, Deal Rooms, and priority support
$20 / mo
- ✓ 5 business workspaces
- ✓ 1,000 milestones / month
- ✓ Advanced health report
- ✓ Full valuation report + weekly refresh
- ✓ Up to 1,000 documents (50 GB)
- ✓ 1,000 active leads
- ✓ Save up to 1,000 listings
- ✓ Compare up to 10 businesses
- ✓ Up to 5 listings (40 photos each)
- ✓ Standard integrations included
- ✓ Bookkeeping
- ✓ 5 invited collaborators
- ✓ Sale-readiness score
- ✓ Customer concentration lab
- ✓ Seller command center and pipeline
- ✓ Up to 3 active Deal Rooms
- ✓ Priority support
Billed on the selected interval at checkout. Auto-renews until canceled; no prorated refunds unless required by law or expressly stated.
Manage or cancel in Stripe Customer Portal. Cancellation normally takes effect at period end.
By continuing you agree to the Terms and the Privacy Policy.
Included in every plan
Supported standard integrations are included in every plan, so recommendations on this page never change your real account entitlements.
Plan comparison
Explorer includes core intelligence for one business. Paid plans add capacity, collaboration, automation, Deal Rooms, and support.
| Explorer | Starter | Builder | Pro | |
|---|---|---|---|---|
| Business Workspaces | 1 | 1 | 2 | 5 |
| Listings | 1 | 1 | 2 | 5 |
| Milestones / month | 3 | 10 | 100 | 1,000 |
| Active Leads | 5 | 25 | 100 | 1,000 |
| Documents & Storage | 3 docs / 100 MB | 10 docs / 500 MB | 100 docs / 5 GB | 1,000 docs / 50 GB |
| Valuation | Enhanced + weekly | Enhanced + weekly | Enhanced + weekly | Enhanced + weekly |
| Bookkeeping | Included | Included | Included | Included |
| Integrations | Included | Included | Included | Included |
| Collaborators | — | 1 | 2 | 5 |
| Confidential Listings | Included | Included | Included | Included |
| Deal Rooms | — | — | — | Up to 3 |
| Support | Community | Standard | Standard | Priority |
Recommended next step
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Value DNA Snapshot
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Fast baseline of value drivers.
Reveal top value drivers and blockers.
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activeA one-time solution can unlock targeted progress without a plan change.
Structured 30-day planning and execution sprint.
Ship focused value actions in one month.
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